Research Group
Media Business

Team

FH-Prof. Mag. (FH) Dr. Johanna Grüblbauer

  • Academic Director Media Management (BA)
  • Deputy Head of
    Media Business Research Group
    Institute of Creative\Media/Technologies
  • Member of the UAS Board from 2023 to 2026
  • Department of Media and Digital Technologies
Location: A - Campus-Platz 1
P: +43/2742/313 228 422
M: +43/676/847 228 422

Study programmes

  • Media Management (BA)
  • Digital Media Management (MA)

Departments

  • Digital Business and Innovation
  • Media and Digital Technologies

Short profile

  • Deputy Head of Institute of Media Economy, Senior Researcher and Senior Lecturer at Department of Media and Economics, University of Applied Sciences St. Pölten.
  • Course Digital Print Media, Friedrich-Alexander University Erlangen-Nuremberg (Germany), postgraduate course multimedia teaching
  • Head of the Usability and Consulting Laboratories at the Department of Media and Economics, University of Applied Sciences St. Pölten. Its equipment includes, among other things, Eyetracking devices, Morae software for usability testing, biofeedback, and the ability to perform focus groups that can be observed and recorded through a mirror wall.
  • Degree in Media-Management, PhD in Media- and Communication Studies, University of Vienna.
  • Has worked as Manager for Market and Media Research (Austrian Broadcasting Corporation (ORF) and Media Agency Media 1, Vienna), Online Journalist (Niederösterreichische Nachrichten, St. Pölten), and Marketing (Ars Electronica Center and LifeRadio, Linz)

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Projects

Publications